Friday, April 29, 2016

New podcast interview on!

Hey all,

Great news - my latest podcast interview is now up and running! It's on the web site, and it's a short piece (just 8:24) that's put together really well by GiveABeat's Mick Jacobs. It sounds almost like a short NPR-type piece, which is pretty cool since anyone can breeze through it without getting bored. I talk about DANCEFLOOR THUNDERSTORM (naturally), and some of the history of the rave scene in North America. Here's the link:

Enjoy listening!

Tuesday, April 12, 2016

Book signing on May 15th at Dr. Freecloud's!

Yes, it’s that time once again! I'm doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where I'll not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

Saturday, April 9, 2016

10 New T-shirt Designs Now Out on ARENA.COM!

 Hey everyone! GREAT NEWS…we now have ten new exciting t-shirt designs up on the "DFTS" merchandising page! We couldn’t just do one or two, ohhhhhhh, no! We had to go all-out and put out everything we had in the pipeline! We did this because of the wide range of designs we came up with, as you’ll see below! We’ve got some “DFTS” logo variations, we’ve got three shirts featuring the book’s cover, and we’ve put in a number of great shots from within the book itself! Have a look for yourself at the images below (full disclosure: they’re mock-ups), and by clicking the following link:

Click the image above to get the larger view! Each shirt is 100% cotton, goes for only $20.00 and is shipped straight to your door! Available in sizes Small through 2XL! So go to and get your ultra-exclusive rave swag today!

Thursday, March 17, 2016



5150 Publishing announces groundbreaking book’s availability on world’s biggest bookstore!


LOS ANGELES, CA:  5150 Publishing today announced that acclaimed photojournalist Michael Tullberg’s rave music photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is now available for sale on the global sales outlet With this development, now electronic music fans across America can easily locate and order the first groundbreaking coffee table book about the rise of the underground electronic music scene in the 1990s. It also marks the first book from Tullberg’s own publishing house, 5150 Publishing, to make it onto the site of the country’s biggest bookstore. The book can be found at the following online link:

“It’s a great thing to finally be able to put “DANCEFLOOR THUNDERSTORM up on Amazon,” said Tullberg. “With such a convenient place to go to, now the customer can get their copy of the book faster than ever before. And, having “DANCEFLOOR THUNDERSTORM” alongside so many other high quality works on Amazon’s site means that people can combine purchases with other books about electronic music. It’s a great opportunity to indulge one’s self while diving into the history of this music and culture.”

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is a 308-page hardcover volume that features the electronic music pioneers of the rave era, including Paul Oakenfold, Fatboy Slim, Carl Cox, Moby, Frankie Bones, the Chemical Brothers, Massive Attack and more. Released in October of 2015, the book was first available for online ordering at its web site, Since then, it has picked up numerous praises in the media, including the following:

PAPERMAG.COM: “A new book, DANCEFLOOR THUNDERSTORM: Land Of the Free, Home Of The Rave, showcases the work of photojournalist Michael Tullberg who documented the rave scene in Los Angeles and Southern California throughout the '90s and '00s. His pictures capture young people in ecstasy (sometimes, we imagine, literally) dancing to the beats of top DJs like Paul Oakenfold and Richie Hawtin along with local producers on the scene. Along with photos, the book includes anecdotes and remembrances of parties, promoters, DJs and more that'll make you want to grab a pacifier and a glow stick and turn on some Prodigy.”

MIXMAG.NET: “A photobook from electronic music photojournalist Michael Tullberg showcases images of the glory days of the American rave scene, before EDM was even a twinkle in Steve Aoki's eye. 'DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave' charts the history of the underground dance movement during the 90s and 00s before it was dwarfed by the stadium EDM concerts that take place today.”

BUZZFEED.COM: “Photographer Michael Tullberg was a witness to the sights and sounds, and his new book Dancefloor Thunderstorm, reveals his first-hand account of what ’90s rave culture was really about.”

LA WEEKLY: “Light refracts, piercing images like those moments when your eyes have been open for far too long. Scenes morph into vortices that blur at the edges, like your memories will the next day. In Tullberg's photos, faces melt and hands multiply. They are photos that make you feel like you are in this moment that you hope will never end.”

DJBROADCAST.NET: No one comes more esteemed within dance music photography than Michael Tullberg. As a self-described ‘rave photojournalist’ Tullberg was there to capture the very building-blocks of the US electronic music scene. His early work documented the likes of Digweed, Sasha and Cox as they dominated the underground massive.”

Michael Tullberg has also picked up endorsements from electronic music virtuosos like the following:

DJ CHRISTOPHER LAWRENCE: Prior to the rise of camera phones and social media, it was down to photographers like Michael Tullberg to document the rave scene with photos appearing in URB Magazine, BPM Magazine, XLR8R and many others. He was at every warehouse party, festival and afterhours in Los Angeles from the 1990's shooting the DJs and crowds. Many of my best known live photos during this era were taken by Michael. He was known for his creative photography and capturing the spirit of rave culture. His book is incredible and worth buying as it is a historical time capsule of an amazing period which gave rise to the electronic music scene as we know it today.”

DJ FRANKIE BONES: “Our scene was built on capturing a moment. Michael has done this moment after moment for many years and [DANCEFLOOR THUNDERSTORM] shouldn't be missed. That book goes beyond anything anyone could ever want in a history, blindsided by kids having to pay six installments of $89 to go to one festival.”

KEN JORDAN (The Crystal Method): “I remember the first time we encountered Michael Tullberg. I remember there was this crazy photographer guy on stage with us—around the stage, around the gear, climbing over people and everything! And we thought, who is this crazy person? But then of course we saw his work and his photos, and he’s been a welcome addition to our stage, any time and every time he wants.”

Tullberg’s recent iBook follow-up, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, is available in the iBook store for only $6.99, and can be found at the following preview link:

Any press inquiries should be directed to the following:

Michael Tullberg
President & CEO, 5150 Publishing, Inc.
P.O. Box 86802
Los Angeles, CA 90086
(213) 321-5401

Wednesday, March 16, 2016

3 new t-shirt designs on!

Hey folks!

Got some good news - three new "DANCEFLOOR THUNDERSTORM" t-shirts are now up for sale at! Two feature the "DFTS" logo, and the third contains the classic "Alien" photo that has always ranked as one of my most memorable. You can check them all out here:

More designs to come, so stay tuned!

Tuesday, March 15, 2016



5150 Publishing enters the digital realm with interactive follow-up to trailblazing American rave photo book!


LOS ANGELES, CA:  5150 Publishing today announced the release of a new digital iBook entitled “DANCEFLOOR THUNDERSTORM: The Out-Takes”. Available exclusively on Apple’s iBooks store in iBooks format, this digital volume is a companion to the groundbreaking coffee table photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. Written and designed by electronic music photojournalist Michael Tullberg, “The Out-Takes” contains hundreds of top-quality classic American rave photographs that didn’t quite make the final cut for the “DFTS” print book.

“I’m really excited to be able to release this book in this electronic format,” said Tullberg. “The fact that anyone with an iPad or a MacBook can now instantly access this amazing period in American pop culture history so affordably is a great thing. This may sound funny, but the final stages of editing the DANCEFLOOR THUNDERSTORM book were actually pretty painful…there was so much great material that for one reason or another just didn’t quite make it under the wire. Now the fans of the music can enjoy some of those pieces in a totally interactive way that’s a lot of fun.”

DANCEFLOOR THUNDERSTORM: The Out-Takes” is indeed a highly interactive electronic book, with features that Apple users will be very familiar with. Readers will be able to scroll through image galleries, shrink and stretch pictures, connect with Internet-based videos and music, and search for numerous hidden “Easter Eggs” within the iBook itself. As in the “Land Of The Free, Home Of The Rave” print book, “The Out-Takes” features the elite of the electronic music world, including Frankie Bones, Paul Oakenfold, Fatboy Slim, Carl Cox, Jason Bentley, Basement Jaxx, DJ Dan, the Black Eyed Peas and more. Also included is a long-lost interview with internationally lauded artist BT, conducted in the early stages of his career upon the release of his “ESCM” album. In addition, there are also links to online videos and streaming music that reflect the classic rave vibe of the 1990s and 2000s. In other words, “The Out-Takes” contains a great collection of material that will keep the electronic music fan occupied for a long, long time.

DANCEFLOOR THUNDERSTORM: The Out-Takes” is available in the iBook store for only $6.99, and can be found at the following preview link:

The “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” print book is available for online ordering at, and at select Southern California retailers including Amoeba Music, Book Soup, Skylight Books, Dr. Freecloud’s Record Shoppe and more.

Michael Tullberg
President & CEO, 5150 Publishing, Inc.
P.O. Box 86802
Los Angeles, CA 90086

Friday, February 26, 2016

News: Expanded Media on DFTS site; Jedi in L.A.

Hey folks,

Time to play a little catch-up on what's been doing down at the ranch. There have been a couple of recent developments, the first one being the expansion of the Media section at the Dancefloor Thunderstorm web site. We've put in a new Podcast subsection that contains some of the great interviews I've been doing as on late. We've also put some YouTube links to similarly new podcasts that are up online over there. This is really beginning to become a nice, well-rounded section that helps represent the book quite well.

The other big thing: I shot a Jedi last night in Santa Monica.
Yes, that's Daisy Ridley, the star of "The Force Awakens". She was at the Oscar Wilde Awards run by the US-Ireland Alliance. This was an out-take: you can see the good stuff here. It was definitely a good night, as she doesn't come around L.A. very often--they're certainly keeping her busy with "Star Wars" shooting and all that.

Anyway, the Oscars are almost upon us and I'm gonna be very, very busy with Getty shoots through the beginning of next week, that's for sure! Will update you guys afterward on how it all played out.

Thursday, February 18, 2016

VICE and STEVE AOKI both like "Dancefloor Thunderstorm"!

Hey everyone, we know it’s been a little while since the last post, but there was a very good reason for that…we were quite busy getting new stories out in exciting new outlets! There were two that really came through for us, the first one being the web site of the world famous EDM DJ/producer STEVE AOKI! Yes, the cake-throwing maniac (haha) has decided to put a great interview with me up online, accompanied by a fantastic gallery of classic images…including some not found in “DFTS”! Here’s the link to the story on his website,

Also included in this story is a link to my great story about he and DJ Sandra Collins getting “kidnapped” (no, not really) by Superstar DJ Keoki in 1999. Here’s the link to that video:

And on top of that, we also scored a great podcast interview with VICE.COM, on their Rave Curious show. I sat down with VICE’s Josh Glazer to talk about the book, the original rave scene, and the trials of putting together such a mammoth project. Full disclosure: Josh was also the editor for “DFTS”, and it was great to be able to chat about this without having to explain everything to an uncomprehending interviewer who had no experience in the field. Here’s the link to the podcast on iTunes (free download):

More to come!!! STAY TUNED!!!

Thursday, February 11, 2016

Every Picture Tells A Story: In Seventh Heaven

The following text is taken from my book "DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave". It's about the 1996 L.A. New Years Eve rave "In Seventh Heaven", which was shut down by the Los Angeles Police Department, triggering a riot that was one of the most memorable music-based disturbances in L.A. since the 1970s.

"Although the rave scene was loved and embraced by its fans, that sentiment was not shared by most American law enforcement. There had already been a long history of antagonism between the scene and police, particularly in Los Angeles when the parties proliferated further than the L.A.P.D. was willing to accept.  Raves had been stopped by local authorities in the past, but most of these were smallish events that didn’t have the proper permits and the like.  Thus, nobody who attended the now-infamous In Seventh Heaven party at the very mainstream Grand Olympic Auditorium in downtown L.A. really expected anything terrible to happen.  It was just supposed to be another big New Years’ Eve party, but it sadly ended up turning into the mother of all rave busts."

"The event began calmly enough at 8:00, when promoters CPU 101 and GoVentures opened the doors to the large and excited crowd waiting outside the gates. Eventually, about 10,000 people had made their way in before things began to go wrong, primarily due to the efforts of one completely unexpected villain. Lurking within the vendors inside the event was a would-be vitamin entrepreneur determined to cash in on the burgeoning Herbal Ecstasy market. Lacking the proper ingredients to make the stuff, he instead decided to lace his “Herbal fX” concoction with an industrial solvent, and then give samples of his creation away for free to members of the crowd as a promotion. As a result, many people who had ingested it soon began getting sick and dropping to the ground. At 9:15 the fire department was called, and soon ambulances began arriving to treat the affected partygoers even as the promoters repeatedly warned the fans over the PA system about the “Herbal fX.”  In total, thirty-one people ended up being taken to local hospitals by the night’s end."

"Meanwhile, the L.A.P.D. had also been summoned. They found the freeway interchanges surrounding the Grand Olympic jammed with cars trying to get to the event, and several thousand fans outside the auditorium waiting to get in. As I watched with a growing sense of dread from the top of the main stage, nearly 150 officers decked out in riot gear approached the gates. From their body language, one could tell that these guys meant business. They closed the doors, interrogated the promoters and some time after 11:00pm shut the party down, much to the displeasure of the thousands outside the gates holding tickets still waiting to get in.  Before long, the displeasure turned into violence as the cops forcibly tried to disperse the crowd with concussion grenades, rubber bullets, tear gas and nightsticks.  As the confrontation on the street escalated into a riot, the officers inside the parking lot began forcing the fans out of the venue…directly into the violence.  It was utter chaos, and naturally the mainstream media had a field day with the whole thing, damning the rioters and the rave scene alike."

"For causing this debacle, Mr. “Herbal fX” was arrested, eventually pleading guilty to federal charges of mislabeling a food or drug product, and served a grand total of three months in prison.  That’s right.  Three whole months."


A truly ridiculous scenario, and an even more ridiculous outcome. I sometimes wonder what happened to that guy. Considering the number of people he sent to the hospital and the amount of damage that was done during the riot, IMHO the punishment did not fit the crime. But maybe that's just me...what do you think?