Tuesday, February 9, 2016

T-shirt Update!

Hey folks!

Check out the link to the official kickoff announcement for the T-shirt page on Arena.com!


The DFTS logo t-shirt is now available for order, and more designs are on the way! :)

Friday, February 5, 2016

New "DFTS" T-shirt!

Good news! Thanks to the generosity of Arena.com, I now have a site to sell "DANCEFLOOR THUNDERSTORM" T-shirts!  Here's the link:


And here's a screen shot of what the shirts look like:

The shirts are in black and cinder colors, in sizes Small through XXL. Pretty cool!

Sunday, January 24, 2016

Richie Hawtin & Pete Tong

Hey all,

GREAT news to report! I've been working hard to get "DANCEFLOOR THUNDERSTORM" into the hands of big-name DJs, and this weekend I was quite successful on this front! This Friday, Richie Hawtin was doing an appearance at Amoeba Hollywood. Richie is in the book, so naturally I wanted to get him a copy. Well, thanks to some exchanges with his management, I managed to do just that!
And things only get better from there. After doing a quick shoot at L.A. Live for Getty, I made my way down to Exchange in DTLA to see Richie, who was spinning along with Pete Tong. Pete is also in "DANCEFLOOR THUNDERSTORM", so of course he had to get his copy as well. So after a ridiculous doorman-related fiasco (which Richie's manager Simon dutifully straightened out--way to go, Simon!), I introduced myself to Pete and gave him the book. He looked at it and said, "Oh, I already have this!". I was naturally a bit dumbfounded (WHAT?!?), until Pete explained that a director friend of his had gotten a copy for him. WOW. Now that's a great feeling. I asked Pete if he would do some social media support for the book, and he said that he would, so that's really cool. I will naturally post Pete's thoughts once he makes them public.


Monday, January 11, 2016

Exhaustion already?!

Hey everyone,

Well, the New Year is only 11 days in and I'm already beat! I just did the HBO Golden Globes After-Party yesterday for Getty, plus more late-night shoots for them and others. We've only just begun awards season and I require rest already! Plus there's the book and all the support it needs, and some much-needed spring cleaning...agh! I really do need to pace myself, since this is the peak of my Getty year and I need to be out there as much as I can be. This is going to be a challenging time, that's for sure!

On the upside, "DANCEFLOOR THUNDERSTORM" is now in ten different retailers, including Amoeba Music San Francisco, so things are looking a bit up on that end. Ever forwards...

Christopher Lawrence posing with my book :)

Sunday, December 27, 2015

HUNNYPOT Live Radio Gig Tomorrow! New Years Eve Signing Event!

Hey folks!

Yes, after a quick Christmas holiday whirlwind through NYC and Boston, I'm back in the SoCal saddle and ready to roll once again! After dropping off some new copies of "Dancefloor Thunderstorm" to Vroman's in Pasadena(!!!), I'm getting set to do a live Internet Radio interview session on Hunnypot Radio tomorrow evening. The broadcast is taking place at The Mint in Los Angeles, and I'm kicking off the show. We're gonna talka  lot about the rave scene and how it influenced the making of "Dancefloor Thunderstorm", not to mention how it changed American pop culture forever. Here's the link to the listing on Hunnypot's web site:


And a little further down the road, we have the final date in the Holiday Book Signing Tour--NEW YEARS EVE at the fantastic TOGETHER AS ONE party! Yes, it's gonna be a fantastic night of old-school DJ entertainment, full of many of the DJs who populate "Dancefloor Thunderstorm", including Christopher Lawrence, DJ Colette, DJ Dan, Jason Blakemore, Swedish Egil and others! And of course, I'll be there signing books for those who want to purchase them! Here's the link to the lineups:


Hope to see you down at one of the gigs! And have a HAPPY NEW YEAR!!!

Saturday, December 12, 2015

"DFTS" Holiday Double Bonus Sale!

BIG HOLIDAY SALE NEWS!! Having won accolades from Buzzfeed, Mixmag, Papermag, Vice and many other publications, “DANCEFLOOR THUNDERSTORM” is already the perfect holiday gift for any electronic music fan. Now there are two more great reasons to pick it up—it’s the DANCEFLOOR THUNDERSTORM HOLIDAY DOUBLE BONUS SALE!

First off, the online price of the book is being lowered to $54.99! We know that everyone’s trying to stretch their holiday funds as much as they can, so we’re making it a little easier for you to make sure that the special person in your life is happy with their copy of the book. Not bad, huh?

But wait…what’s the second part of the Holiday Double Bonus? A big surprise that you’re going to like a lot: a FREE DOWNLOAD of “DANCEFLOOR THUNDERSTORM: THE OUT-TAKES”, exclusively in Apple’s iBooks format! Yes, we’ve been working secretly behind the scenes to produce this great new interactive electronic book that contains lots of killer photographs that didn’t quite squeeze their way into the print book! But that’s not all, because it also has scrolling galleries, a special bonus chapter, lots of hidden Easter eggs, online links, and…a never before seen vintage interview with BT! This iBook will be available early next year for purchase on the iTunes store, so this is your ONLY chance to get it for free and enjoy it on your Mac or iPad.

The Holiday Double Bonus lasts through the end of the year, which means now’s the time to get over to www.dancefloorthunderstorm.com and place your order before the holiday shipping crunch hits! So what are you waiting for?? Help make sure the 2015 holiday season really is all good!

Sunday, November 29, 2015

Busy Thanksgiving Week! More book signings coming!!

*Whew!* Thanksgiving week is over with, and I have a lot to be thankful for, that's for sure. I have a lot of people who believe in what I do, and more people every day finding out about "DANCEFLOOR THUNDERSTORM". This past week in particular was very productive and hectic, because the book got a big spike in attention and sales, thanks to back-to-back web articles from two huge Internet outlets! The first was from the mother of all dance music, the legendary Mixmag in the UK. Mixmag has been around longer than any other dance music magazine in the world; they are the premiere global authority on electronic music. They were they first in, they're the last one standing from the old guard, and they've always reigned at the top of their field, both print and web-based. So when you get their official stamp of approval for your work, that means you've accomplished a lot. The dance music community in Europe and the UK jumped all over this, re-running the gallery story loads of times. Lots of domestic outlets reported on it, too. A print article is in the works as well--will update you on that when the time comes. Here's the link to the original story:


Now, normally getting a big shout-out from an organization like Mixmag would be enough complimentary showcasing to last a whole week--except nobody told the people at Buzzfeed that! The very next day after the Mixmag piece came out, Buzzfeed released their own image gallery of my work, stirring up even more Internet reaction. Their approval charts were extremely favorable, which means the word got spread around to a lot of other Internet outlets who normally wouldn't have found out about the book. Plus, there have been more requests from other web pages to provide them with pictures in the wake of this article--quite nice! And, it looks like we may have secured our seventh retail outlet, and we're fishing for more...a very big fish, in one case. Again, details to follow...here's the Buzzfeed article for now:

And to top it all off, I was also shooting most of the week either for Getty, or for the VRtuality show that went off at Avalon yesterday. So I'm also thankful for this day of rest so I can recharge and get ready for another busy week, which culminates on Friday with my Official Book Signing Party for "DANCEFLOOR THUNDERSTORM"! That's gonna be a killer show, with Steve Loria, Eve Falcon, Reza Gerami, Riley Warren and Danny B spinning! Plus, there's NO COVER! That's right, free admission all night long! plus there's gonna me free drinks for the first hour thanks to some great sponsorship from Serpent's Bite Whisky, too. And I'll be there selling and signing books! It's gonna be a great night, so I hope you folks invite who you like and bring yourselves down to Couture Hollywood, which is at 1640 Cahuenga Blvd. in L.A. The flyer below has the details!

Wednesday, November 18, 2015

New article in PAPER magazine!

Hey all,

More good news today - Paper Magazine has come out with an interview article about me and the book! Here's the link:


Nice! More articles still to come!

Tuesday, November 17, 2015

HOLIDAY BOOK SIGNING TOUR for "Dancefloor Thunderstorm"! The L.A. area will never be the same!!

 NOW APPEARING at a party near you…it’s the new “DANCEFLOOR THUNDERSTORM Holiday Book Tour”, in support of DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave! The tour is taking place in select electronic music-related events in Southern California during the 2015 holiday season, where author Michael Tullberg will autograph copies of DANCEFLOOR THUNDERSTORM (available for purchase at the events), and reminisce about some of the legendary parties of all time like EDC, Nocturnal Wonderland, Dune and many more!

Being the very first rave photo book in America, DANCEFLOOR THUNDERSTORM is naturally the ideal holiday gift for electronic music fans of all ages. Whether they’re original ravers looking to go return to the legendary parties they loved so much, or new EDM fans who wants to learn about the history of this culture, DANCEFLOOR THUNDERSTORM is the must-have rave accessory for the 2015 holiday season.

The “DANCEFLOOR THUNDERSTORM Holiday Book Tour” is taking place at the following events, including the Official DANCEFLOOR THUNDERSTORM Book Signing Party at Couture Hollywood on December 4th:
DATE          EVENT                                      LOCATION
Nov. 22        re:love Los Angeles                  Elysian Park, L.A.
Nov. 28        EDMX/After Hour Power        Avalon Hollywood
Dec. 4          Official DFTS Signing Party    Couture Hollywood
Dec. 12        Ken Ishii/Incognito show         TBD
Dec. 31        Together As One                     Silverado, CA

DANCEFLOOR THUNDERSTORM is also available for ordering online at www.dancefloorthunderstorm.com, and at select book and music stores in and around Los Angeles, including Amoeba Music, Book Soup, and Skylight Books.
Link to Facebook event page for the Official DANCEFLOOR THUNDERSTORM Signing Party
Link to Facebook event page about Together As One:
Link to Facebook event page about the Ken Ishii/Incognito show:
Link to Facebook event page about re:love Los Angeles:
Link to EDMx/After Hour Power:


Tuesday, November 10, 2015


GREAT NEWS! Normally, the addition of just one retailer to a product's line of stores isn't that big of a deal...unless of course you're talking about the one and only AMOEBA MUSIC in Hollywood! Yes, the biggest and best music store in L.A. has chosen to put "DANCEFLOOR THUNDERSTORM" on their shelves! Not only that, but they chose to display the book front and center in the book section, right alongside new books by rock legends like Patti Smith, John Fogerty, Ronnie Wood and Steven Tyler! How cool is that??? When I walked into Amoeba the day after dropping off the books, I was hoping that they'd have it up by that point...but I certainly didn't expect this!
So, let's take a little tour to see how this all happened! It started with a phone call, which led to some emails, then more phone calls, and finally a trip down to Sunset & Cahuenga!

Hello, Amy Pennington! The sweetest buyer a company could have! :)
 On the shelf, right next to Moby...who apparently was destroyed by Fischerspooner.
 WOW. Side-by-side with Patti Smith...that really is an incredible feeling. I still feel a buzz when I look at this picture.
 Look at all the great company "DANCEFLOOR THUNDERSTORM" has!

And there's more potential good news: if the books at Amoeba Hollywood sell out, they're strongly considering putting them in their San Francisco and Berkely stores as well! So what are you waiting for?? Stop reading this silly blog and get your asses down to Amoeba and BUY MY BOOK!!!

Friday, October 23, 2015


Hey everyone,

Yes, I've been out hitting the pavement, getting "DANCEFLOOR THUNDERSTORM" into the hands of retailers, and so far we've got four takers--not bad for a week's work! Here are the places where you can find the book so far:

Vroman's Pasadena
Book Soup West Hollywood
Dr. Freecloud's Fountain Valley (call 657-88-VINYL for details)
Skylight Books Los Feliz (call 323-660-1175 for details)

...and these are just the first! We will shortly be targeting the following establishments with the hope of getting "DANCEFLOOR THUNDERSTORM" on their shelves...please feel free to contact them and ask why the book isn't available yet, and steer them in our direction!

Atomic Records Burbank
Meltdown Comics Hollywood
Golden Apple Hollywood
The Record Parlour Hollywood
Touch Vinyl L.A.
The Last Bookstore downtown L.A.
Amoeba Music Hollywood
Permanent Records Highland Park

Let's get the book in more peoples' hands!!!

mftullberg@yahoo.com for book details.

Friday, October 16, 2015

The book is for sale

Hey all,

Just wanted to post my latest e-flyer about "DANCEFLOOR THUNDERSTORM", and to remind everyone that it's available for ordering at www.dancefloorthunderstorm.com.

Have a great weekend!

Friday, October 9, 2015


Whew! What a fantastic night we had at the launch party last night! It was, as the saying goes, awesome. We practically packed Industry DTLA solid, and we ran an hour over our official closing time so that we wrapped things up at midnight! We had so many people come from far-off places to enjoy “DANCEFLOOR THUNDERSTORM”, it was truly remarkable. There were contingents from both San Diego and Boston(!) who made the trip, along with a few hundred L.A. residents—including the world-famous actress Izabella Miko! It made for a very festive and laid-back celebration.

The responses we’ve gotten for the book have so far been phenomenal. Those in attendance who participated in the raves covered in “DANCEFLOOR THUNDERSTORM” were gasping and marveling at some of the photographs, which were no doubt at that moment taking them right back to those fantastic times when the scene meant so much to all of us. Time and time again, folks would be struggling for positive adjectives when trying to describe to me how the pictures made them feel. It wasn’t just old rave die-hards who were enjoying the book, though—we also had a lot of younger attendees who professed both awe and a bit of jealousy when they saw what at incredible experience the 90’s rave scene really was (and that they missed out on it). It all helped drive the sales of the book: we moved quite an impressive number of copies!

And the music! Even though Jason Blakemore had to bail due to reasons beyond his control, the other three DJs made up for it, and then some! Mark Lewis, Freddy Be and Riley Warren were all fantastic, bringing some great grooves that never overpowered the small space we were in. Speaking of that space, we also got a lot of compliments for our choice of hosting the party in Industry DTLA. The people really seemed to like the dual-purpose place—maybe it was the open bar? (Heh heh)
But of course, none of this would have been possible without the help of a lot of people who donated their time, product and skills to get the party going. So accordingly, HUGE thanks to Mark Lewis, Riley Warren, Freddy Be, Chris Wayne, Christian King, Icelandic Water, Singha Beer, Gina (Christian’s assistant), Eric the doorman, Getty Images, and our lovely bartenders. Thanks to all in attendance who’re still making the party blow up on social media at this moment. Thanks to Susan von Seggern for some great PR work that helped get all those people down there. Thanks to all the media who helped generate the buzz, especially the LA Weekly!

And of course, an enormous THANK YOU to everyone who came down to enjoy the book and the evening! You guys rock, and I am so happy and pleased that you’ve enjoyed the book as much as you have. After all, you’re the ones I wrote this book for. I just hope that you can continue to spread the word about “DANCEFLOOR THUNDERSTORM” to your friends and other fans of the music, and steer them to the book’s web site, www.dancefloorthunderstorm.com

More events are coming in the future, so stay tuned! In the meantime, enjoy the gallery of pics taken by friends of mine, and the great Getty Images gallery that can be found by clicking this link: