Sunday, June 14, 2015


New Rave Book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” Snags Major Media Exposure Becomes First Major News Outlet To Cover Book And Its Crowdfunding Campaign


LOS ANGELES, CA: Electronic music photojournalist and author Michael Tullberg today announced the release of a new article about the IndieGogo campaign for his upcoming rave photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”, on the famed news web site Written by journalist Jordan Teicher for’s Behold photography blog, the piece entitled “Capturing the Chaotic, Psychedelic Vibe of L.A.’s Endless Raves”, marks the first time that a major mainstream news media outlet has covered a crowdfunding campaign for any electronic music-related project. The web address of the story is as follows:

“I am very pleased and happy that has decided to bring attention to this much-neglected period of American music and pop culture.” said Tullberg. “It is heartening to see that the mainstream media is finally beginning to publicly acknowledge that the rave scene was an incredible explosion of music, talent and art that deserves its own chapter in the annals of pop culture. The fact that Slate has made “DANCEFLOOR THUNDERSTORM” the focal point for its recognition is particularly gratifying, and I’m confident that the increased attention will see the book’s IndieGogo campaign through to its successful conclusion.”

The IndieGogo campaign that is the subject of the article runs until the end of June, and has to date raised 75% of its target goal of $10,000.00. Following the end of the campaign, the book is slated to come out later this year under Tullberg’s own 5150 Publishing Inc. label. The web address of the campaign is:

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” has also picked up endorsements from several high-ranking classic electronic music artists like DJ/producer Frankie Bones (the STORM Raves), Wade Hampton (The Starck Club), Ken Jordan of The Crystal Method, and Christopher Lawrence (Coachella). The book also enjoys kudos from the Electronic Music Alliance.

Jordan Teicher can be found at @teicherj on Twitter.

All inquiries about “DANCEFLOOR THUNDERSTORM” and it’s IndieGogo crowdfunding campaign should be directed to Michael Tullberg at 5150 Publishing, Inc.


Michael Tullberg
President & CEO, 5150 Publishing, Inc.
P.O. Box 86802
Los Angeles, CA 90086 

Saturday, June 13, 2015

Every Picture Tells A Story: DUNE 4

The last of the great 1990s California desert raves, DUNE 4 was the apex of this type of entertainment, outside of Burning Man. Thousands of ravers drove hours deep into the desert near the California/Arizona border to party. What they got was a sandstorm, a pack of great DJs and an environment unlike any other in partying history. It’s no exaggeration to say that desert raving is like no other kind of celebration in America—it’s something truly special that can’t be replicated anywhere else, except way out in the middle of another desert. The unique ambiance makes for some incredible moments, like this one when everyone had come out of their tents after the sandstorm ended. The sun had just come up, and most had just gotten their second wind and were ready to rock in front of the rock walls. Those who were there will never forget it…ever.

DUNE 4 rightly has its own chapter in “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”, with many photographs in both conventional color and color Infrared that perfectly capture the minimalist party majesty that is the desert rave. If you want to discover for yourself just what it was really like, click the link below to the “DANCEFLOOR THUNDERSTORM” IndieGogo page, and make a donation to reserve your copy today! 

More pics to follow!

Tuesday, June 2, 2015

Every Picture Tells A Story: Paul Oakenfold

This photograph was one that was completely unplanned. This is Paul Oakenfold in front of the Chateau Marmont hotel in West Hollywood. Well, this was supposed to have been shot inside the Chateau Marmont, but that turned out to be a non-starter. Let me explain: this took place in 1998, when I was supposed to do a photo shoot during an interview of Paul for one of my dance music mags. Well, the interview got scratched when the interviewer (a local promoter who shall remain nameless) claimed that he got lost because he didn’t know where the Chateau was. Yeah, my reaction was the same as yours: what the fuck??? So Paul and I wandered out into the Chateau’s courtyard to do the shoot, which was promptly halted by Chateau staff. I went to the hotel management, who informed me that, contrary to what I had been told by my editor, I didn’t have any clearance to shoot on the grounds! I immediately got said editor on the phone, who basically confirmed what management had said. That’s when I realized, “Wait a second…he’s counting on me to pull a rabbit out of hat, and do his job for him!” Needless to say, I was pissed, especially because that editor made me look completely unprofessional in front of Paul, who at the time was pretty much the #1 DJ in the world. So, after explaining the situation to an exceedingly patient Paul, we went outside to the sidewalk and shot a bunch of frames in the ivy surrounding the hotel in about five minutes.
Each pictures tells a story, and there are hundreds of visual stories like this one in the pages of DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave. Go to the book’s IndieGogo campaign and pre-order it for yourself today!