Thursday, August 20, 2015

More Insomniac! A good thing!

Hey everyone,

OK, this is interesting--just saw a second article about me and my photography go up on Insomniac's web site. That's two pieces in two days--pretty cool!

This article, as the link suggests, is about five of the most memorable raves I shot back in the day. They are Dune 4, How Sweet It Is, Nocturnal Wonderland, Insight and TCM at the Hollywood Palladium. All were fantastic nights, I can assure you!

Waiting on a DHL shipment...this is gonna be a big 'un, lemme tell you...!

Wednesday, August 19, 2015

More Updates; Insomniac article!

Hey all,

OK, here's the latest. The advance copies of the book are due to arrive any minute. The release party is now slated for october 8 at Industry DTLA. The party will NOT be officially part of the Downtown L.A. ArtWalk, though it will be taking place right next to it. The party is going to be very old-school in nature, with great DJs like Mark Lewis, Sandra Collins and Riley Warren set to spin (plus one more TBA!). I'm getting the big prints mounted as we speak, they're gonna look great up on Christian's walls.

In other VERY good news, my recent interview with Scott Sterling has just been released on Insomniac's web site as a very cool piece about "DANCEFLOOR THUNDERSTORM". I've known Scott for many years and it was a pleasure strolling back along memory lane with him. He's put together a very good piece that I think covers just about all of the major point we touched upon in the interview. I was especially pleased that he mentioned my admiration for Ken Burns' "JAZZ" when it originally broadcast (coincidentally?) during the high point of the Second Wave of the rave scene. Here's a link to the story:

The next several weeks are going to be about gearing up for the launch party, and the full-on courting of the media. This is what it's all about: getting the word out to the people, and not just the rave community, either. Maximum push.

Saturday, August 8, 2015

Release Party Coming Soon / New Press

Hey everyone,

OK, time for the latest updates. I know it's been a while, and there's been a lot happening as of late, so I'm gonna encapsulate it here for you. Following the success of the IndieGogo campaign that raised $10,000.00 for the printing of "DANCEFLOOR THUNDERSTORM", the presses have run and the first advance copies of the book should be arriving here in the near future. The main order of books will follow soon thereafter.

In the meantime, we've been in full-tilt preparation mode here, getting set to throw the book launch party, which looks like it's going to be in early October in DTLA. DJs Sandra Collins, Mark Lewis and Riley Warren are locked in to play, and there will be at least one additional surprise DJ as well. It's definitely going to be a lot of fun, very old-school...and there's a distinct possibility that this gig may take place as part of Downtown L.A. ArtWalk.

We've also begun doing advance press for the launch, including a very cool podcast for, with David Ireland and Christian B. That podcast is due for release sometime later, closer to when the book is ready to be released.

And in the midst of all of this, we came across a bit of press about the IndieGogo campaign that we somehow missed the first time around! How embarrassing, especially when the writers of had such great things to say, like this quote:

"As a new generation of kids set to lose their shit at a whole range of new US festivals, getting down to a acts like Diplo, Avicii and the like, Tullberg’s work is one of the only books that captures the very essence of where it all began."

Nice. Here's the link to the article:

 Many more details coming soon, so stay tuned!!

Sunday, June 14, 2015


New Rave Book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” Snags Major Media Exposure Becomes First Major News Outlet To Cover Book And Its Crowdfunding Campaign


LOS ANGELES, CA: Electronic music photojournalist and author Michael Tullberg today announced the release of a new article about the IndieGogo campaign for his upcoming rave photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”, on the famed news web site Written by journalist Jordan Teicher for’s Behold photography blog, the piece entitled “Capturing the Chaotic, Psychedelic Vibe of L.A.’s Endless Raves”, marks the first time that a major mainstream news media outlet has covered a crowdfunding campaign for any electronic music-related project. The web address of the story is as follows:

“I am very pleased and happy that has decided to bring attention to this much-neglected period of American music and pop culture.” said Tullberg. “It is heartening to see that the mainstream media is finally beginning to publicly acknowledge that the rave scene was an incredible explosion of music, talent and art that deserves its own chapter in the annals of pop culture. The fact that Slate has made “DANCEFLOOR THUNDERSTORM” the focal point for its recognition is particularly gratifying, and I’m confident that the increased attention will see the book’s IndieGogo campaign through to its successful conclusion.”

The IndieGogo campaign that is the subject of the article runs until the end of June, and has to date raised 75% of its target goal of $10,000.00. Following the end of the campaign, the book is slated to come out later this year under Tullberg’s own 5150 Publishing Inc. label. The web address of the campaign is:

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” has also picked up endorsements from several high-ranking classic electronic music artists like DJ/producer Frankie Bones (the STORM Raves), Wade Hampton (The Starck Club), Ken Jordan of The Crystal Method, and Christopher Lawrence (Coachella). The book also enjoys kudos from the Electronic Music Alliance.

Jordan Teicher can be found at @teicherj on Twitter.

All inquiries about “DANCEFLOOR THUNDERSTORM” and it’s IndieGogo crowdfunding campaign should be directed to Michael Tullberg at 5150 Publishing, Inc.


Michael Tullberg
President & CEO, 5150 Publishing, Inc.
P.O. Box 86802
Los Angeles, CA 90086 

Tuesday, June 2, 2015

Every Picture Tells A Story: Paul Oakenfold

This photograph was one that was completely unplanned. This is Paul Oakenfold in front of the Chateau Marmont hotel in West Hollywood. Well, this was supposed to have been shot inside the Chateau Marmont, but that turned out to be a non-starter. Let me explain: this took place in 1998, when I was supposed to do a photo shoot during an interview of Paul for one of my dance music mags. Well, the interview got scratched when the interviewer (a local promoter who shall remain nameless) claimed that he got lost because he didn’t know where the Chateau was. Yeah, my reaction was the same as yours: what the fuck??? So Paul and I wandered out into the Chateau’s courtyard to do the shoot, which was promptly halted by Chateau staff. I went to the hotel management, who informed me that, contrary to what I had been told by my editor, I didn’t have any clearance to shoot on the grounds! I immediately got said editor on the phone, who basically confirmed what management had said. That’s when I realized, “Wait a second…he’s counting on me to pull a rabbit out of hat, and do his job for him!” Needless to say, I was pissed, especially because that editor made me look completely unprofessional in front of Paul, who at the time was pretty much the #1 DJ in the world. So, after explaining the situation to an exceedingly patient Paul, we went outside to the sidewalk and shot a bunch of frames in the ivy surrounding the hotel in about five minutes.
Each pictures tells a story, and there are hundreds of visual stories like this one in the pages of DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave. Go to the book’s IndieGogo campaign and pre-order it for yourself today! 

Thursday, May 28, 2015

Right To Dance, 1998

This is from one of the Federal Building parties in Los Angeles in 1998. These were certainly stirring events, as thousands of ravers would come out to protest in broad daylight, while the drivers on Wilshire Boulevard would speed past going, "What the hell...???"

The IndieGogo Campaign: Day 6

Hey all,

WOW. The IndieGogo campaign for DANCEFLOOR THUNDERSTORM is almost one week in, and 40% of the money has already been raised. That is fantastic, it's a great start.

But, it's just a start. Yes, there are 33 days left to go, but it still means there's a lot of pushing to be done. I definitely feel this is doable, but it's not gonna be a cakewalk. Fortunately, I've been getting support from friends of mine, like the legendary Frankie Bones:

“Michael Tullberg is a long time photographer of the west coast scene. He has been trying to fund his book project for some time now and I think anyone who truly loves this culture should help this guy out to live his dream. Unrelated to STORM, yet totally related to PLUR, just take a look, and spread the love.”

Let me tell you, it's a great feeling to read words like that, especially from the guy who pretty much started raving here in America with his STORM raves. It's the kind of thing that gives one a shot in the arm when they need it.

Onwards and upwards, then!

"onE", 8/1997

Wednesday, May 20, 2015

GREAT article in!

Hey all,

Look what appeared right before the IndieGogo campaign for DANCEFLOOR THUNDERSTORM is about to kick off! It's a fantastic article on the EDM web site MagneticMag! It goes into a lot of detail about the book, the struggle to get it made, and the upcoming campaign to fund it.

Yeah, the title is a bit of a misnomer, but hey, I'll take it. Here's a bit that I particularly like that describes my photographs:

"Color streaks and bleeds in great swirls just as it did on the dance floor, matching and enhancing the original joyful vitality with a buzz and life of its own. Tullberg’s photography doesn’t just take you back to those wonderful rave days and nights—at its best, it immerses you in them, strikingly reminiscent of how Impressionist painters like Monet and Van Gogh fully immersed their audiences in brilliant washes and strokes of pigment."

Wow...nice comparisons!

In other news, the DANCEFLOOR THUNDERSTORM web site is almost finished being modified for the start of the IndieGogo campaign--should be done shortly!

Onward and upward, as they say!

Thursday, May 7, 2015


Hey all!

Well, the PowerTools broadcast came and went from 2:00 to 4:00 AM on May 2nd. If you were like me, you very obviously did not stay up that late (or get up that early) to listen live. Fortunately, we have this little this called podcasting, which of course means that you can listen to the broadcast any time you want. (No, really?)  Anyway, here's the link to the PowerTools podcasting site, where you can listen to me talking about the upcoming IndieGogo campaign for "DANCEFLOOR THUNDERSTORM"!

FYI, my conversation with Swedish Egil comes in at 1:27:00. Enjoy two minutes of Tullberg Radio!

Thursday, April 30, 2015


...with Swedish Egil and Richard Vission, recording voice work for PowerTools!

Does this mean that something big is in the works? YES! So STAY TUNED for an announcement regarding a new crowdfunding campaign for "DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave"!! You won't want to miss this one, trust me!!!

Tuesday, April 28, 2015

Thomas Nicholas Band at the Viper Room

Hey all,

I would have posted this last week, except that my schedule went to all hell and made me put this off until this morning. Anyway, last week I went down to the Viper Room to see my friend Thomas Nicholas play with his band. You may remember him from the "American Pie" movies...well, he has an honest to goodness rock band that is presently touring England. Before that, however, he not only played a great set at the VR but also invited his friend John Popper from Blues Traveler up to join in on the fun. And now you can enjoy some of that set here...have fun!


John and friends sitting in their alcove

Tom kicks off the set.


Sadly, some of the videos could not be uploaded here because of file size constraints...including the one of John joining Tom and the band onstage! They can be found at the following YouTube links:


Monday, April 27, 2015