Monday, October 27, 2014

Another book update!



Hello folks!

What’s going on??? Yes, I know it’s been a long time since things here have been updated, and a lot of obstacles were thrown in front of “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” during that time. However, the good thing is that things are moving forward again and we’re approaching the final major stage of the book’s publishing, which means that there really is light at the end of the tunnel. At this point, it looks like the book will be ready for release in the Spring of next year.

What has held everything up? In short, the availability of the major production players—or rather, the lack thereof. Changes in the schedule of a number of the book’s crew resulted in delays that went from weeks to months, and (as you might imagine) stress levels that went from reasonable to aaaaarrrrrgggghhhh. It was during these frustrating times that I often thought of the young Steven Spielberg, trapped on the set of “JAWS” as the shooting schedule and budget went spiraling out of control because the shark wouldn’t work. With both Steven and myself, it became a case of, “Keep moving forward. Keep pushing. Don’t stop. Even if you just finish 1/8 of a page, keep moving. Don’t ever stop.”

Fortunately, things have not stopped, and sticking it out has finally begun paying off, as the last of the proofreading is over with, and now it’s time to set everything up for the printer. Once that’s done, it will be about another two months before “DANCEFLOOR THUNDERSTORM” arrives in the U.S. on the proverbial slow boat (from) China. Before that, however, there’s going to be a crowdfunding campaign on Indiegogo.com to fund the printing, and this is going to take place sometime in the next month or so. If you’re at all interested in this book, it’s vitally important that you support the campaign in any way that you can! Whether it’s donating, favoriting, retweeting, or whatever, your assistance is vital! Details about the Indiegogo campaign will be appearing soon, so make sure that you get the updates!

Once the book’s in, it will be available for order on www.dancefloorthunderstorm.com. We will likely be having a release party somewhere in downtown L.A. as part of the Downtown Art Walk, but other venue options are being explored as well. One way or the other, it’s gonna be a fun night to be sure!

Wednesday, September 17, 2014

Book is coming, soon...

Update: DANCEFLOOR THUNDERSTORM is nearly finished and will be heading off to its printer in the near future.

In addition, a new crowdfunding campaign will be launched to help cover the printing of the book. Updates will appear on this site at that time.

In the meantime, go to www.dancefloorthunderstorm.com to see the updated fundraising video!

Thursday, January 30, 2014

L.A. Weekly & the History Of Rave Fashion

Hey folks,

Just letting you all know that the L.A. Weekly is running a great article on the evolution of rave fashion in their current issue.  Here are links to the article and accompanying slide show!

http://www.laweekly.com/westcoastsound/2014/01/30/the-evolution-of-rave-fashion

http://www.laweekly.com/slideshow/a-look-back-at-rave-fashion-4393520/#1

Enjoy your trip back to '97!

Tuesday, December 17, 2013

PRESS RELEASE: "DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave" - Media Reaction



5150 Publishing
P.O. Box 86802, Los Angeles CA 90086
(213) 321-5401


***FOR IMMEDIATE RELEASE***

New rave photography book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” receives press kudos for Kickstarter campaign

Rave photojournalist Michael Tullberg also receives big-name DJ endorsements

DECEMBER 16, 2013:   Longtime and acclaimed electronic music photojournalist Michael Tullberg has gathered much public attention with the new Kickstarter campaign for DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave, his new book about the glory days of the American rave scene.  Commencing on December 3, the campaign has received numerous mentions by the major electronic music press, as well as receiving endorsements and public support from several top international DJs.  Here’s what some of the top press mentions have had to say:
·        
          URB.COM:  “Photographer Michael Tullberg shot hundreds of images for URB and other magazines at the height of LA’s 90s rave scene. From raves on the Venice boardwalk and downtown’s Alexandria Hotel, to the National Orange Show in San Bernardino and the desert raves all the way to Indio, no collection of photos from this magical time and place have ever been assembled before.” (12/04/13)

·         BPM.NET: “The book contains hundreds of Tullberg’s dazzling photographs from the early days of classic events like Electric Daisy Carnival, Nocturnal Wonderland and Dune. This is straight rave history, and it cannot be preserved in the proper medium with the respect it deserves without your contribution – get over to Kickstarter and be part of this incredibly worthy project.” (12/2013)

·         MAGNETICMAG.COM: “Long time BPM Magazine and Magnetic Mag friend Michael Tullberg has just launched a great Kickstarter campaign to fund his new book Dancefloor Thunderstorm: Land of the Free, Home of the Rave, a history of the Southern California Rave scene. If you grew up in this era or want to know more about the scene that started what we now call EDM, this is going to be a fantastic book.” (12/05/2013)

·         VIBE.COM:  “Every subculture includes a handful of tech-friendly souls who function as their movement’s de facto historians. Reviewing and shooting festivals like Electric Daisy Carnival and Nocturnal Wonderland for outlets like Urb and Mixer, Tullberg amassed a collection of thoughts and images that chronicle Southern California’s rave scene from 1996-2002, one of its more pivotal eras.”  (12/15/2013)

·         ROBOTICPEACOCK.COM:  “On December 3rd, 2013, Michael officially launched a Kickstarter campaign for his book, DANCEFLOOR THUNDERSTORM: Land of the Free, Home of the Rave. This is a piece of history that will exist in the archives forever, so please help us complete this labor of love. Michael is an artist in a class of his own whose work deserves this permanence. We are proud to support a mission which will educate future generations about the origins of American raves and hope you will be too.”  (12/05/2013)

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave has also been receiving accolades from some of the best-known DJs in the electronic music world, including world-renowned trance DJ/producer Christopher Lawrence: 
·        
         “When I started playing, Michael Tullberg was there on the stage.  Michael Tullberg was on the floor. From outdoor desert raves like Dune, to the most intimate club, to after-hours, to full on massives like Electric Daisy Carnival, Michael Tullberg was there.  He was capturing the essence of the rave scene.”

/////////////////////////////////////////////////////

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave is a photography-heavy book that gives the reader unsurpassed access into the American rave nation at its heart—Southern California.  It features some of the most famous and influential electronic music artists at their peak, like Paul Oakenfold, Moby, Fat Boy Slim, The Crystal Method, Carl Cox and many more.  The book will be self-published in the Spring of 2014 under Tullberg’s own publishing house, 5150 Publishing.  To that end, Tullberg is looking to raise $95,000.00 to cover printing expenses through a Kickstarter campaign.  Fans can pre-order the book by donating to the campaign, and other rewards are available for additional donations as well, including appearing in the book itself in a special Kickstarter donations chapter.  The link to the Kickstarter campaign, which expires on January 2, 2014, is:


More information about DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave can be found at the following links:


For all media inquiries, please contact:
Michael Tullberg
5150 Publishing
PO Box 86802
Los Angeles, CA 90086
(213) 321-5401

Friday, December 6, 2013

DANCEFLOOR THUNDERSTORM Update: The Press Speaks!

Hey all,

Well, it's been three days now, and the Kickstarter campaign for DANCEFLOOR THUNDERSTORM has reached 10% of its' goals, which is quite a good thing.  Another such good thing is the attention that the book is getting in the electronic music press.  Take a look at these first three examples:



“Photographer Michael Tullberg shot hundreds of images for URB and other magazines at the height of LA’s 90s rave scene. Many of those images, plus hundreds of never-before-seen shots make up this 300 page tribute to LA’s rave underground. From raves on the Venice boardwalk and downtown’s Alexandria Hotel, to the National Orange Show in San Bernardino and the desert raves all the way to Indio, no collection of photos from this magical time and place have ever been assembled before.”



Legendary EDM Photographer Launches Kickstarter For Dancefloor Thunderstorm Photo Book

("Legendary"...I like that!  Heh heh)

“The book contains hundreds of Tullberg’s dazzling photographs from the early days of classic events like Electric Daisy Carnival, Nocturnal Wonderland and Dune. This is straight rave history, and it cannot be preserved in the proper medium with the respect it deserves without your contribution – get over to Kickstarter and be part of this incredibly worthy project.”



“Long time BPM Magazine and Magnetic Mag friend Michael Tullberg has just launched a great Kickstarter campaign to fund his new book “Dancefloor Thunderstorm: Land of the Free, Home of the Rave”, a history of the Southern California Rave scene. If you grew up in this era or want to know more about the scene that started what we now call EDM, this is going to be a fantastic book.”


OK, I'm officially getting encouraged now.  Hopefully my new publicist will be able to drum up a lot more such articles!


M

Thursday, December 5, 2013

KICKSTARTER CAMPAIGN LAUNCHED FOR MY BOOK!!!

Hey everyone,

What's up?  Yes, it's been a long, long time since I last posted here, but there are actually many good reasons for that.  I'll sum things up very briefly: I've been finishing up the writing of my upcoming book DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave, forming my own publishing house (5150 Publishing) to put the book out, and I've just launched a Kickstarter campaign two days ago to fund the printing of 10,000 copies of the book!  As you might imagine, that takes up an ENORMOUS amount of time and energy, which can lead to the neglect of certain other things...like this blog.


However, now that I have about a minute of free time (almost literally), I can tell you more about the book.  DANCEFLOOR THUNDERSTORM is my book of the American rave scene as it exploded nationwide in the 1990s.  The book is photo-heavy, over 300 pages and measuring a slightly oversized 9"x12".  It features some of the biggest electronic music artists on the planet, including Paul Oakenfold, Carl Cox, Frankie Bones, Fat Boy Slim, Sandra Collins, Paul Van Dyk and many more.  It also contains a bunch of my vintage magazine articles and live reviews, DJ interviews, rave fliers and memorabilia...it's basically a Hot Tub Time Machine back to some amazing nights.

After being turned down by more than twenty major book publishing houses, I basically realized that I was going to have to do this myself.  So, I formed my own independent book publishing house, 5150 Publishing.  This is the vehicle I plan to use to put out not only DANCEFLOOR THUNDERSTORM, but future book and electronic music and pop culture as well.  The Kickstarter to fund the project ($95,000.00) was launched on December 3, and will run until January 2nd.  In the meantime, I'm appealing directly to the American electronic music community to fund this campaign, and to buy the book when it's published.  The book will be sold on its own web site. www.dancefloorthunderstorm.com.

In the meantime, people who want to contribute to the Kickstarter campaign (and I hope there's a lot of you out there!), please go to the following link:

http://www.kickstarter.com/projects/1524062987/dancefloor-thunderstorm-groundbreaking-american-ra

I will personally grateful to all who choose to contribute to this project.  I'm not exaggerating when I say this is the biggest and most important project I've worked on in my life.  It's been an enormous endeavor, but a worthy one, as I've wanted to put our a book like DANCEFLOOR THUNDERSTORM for a long time now, because the story of the electronic music underground's rise to prominence is one that fully deserves to be told.

Anyway, I have about 1000 things to get back to--such is the life of a one-man book publishing house--but hopefully it won't be another case of months passing before my next post!  Until then, please come and support the book!!!

Michael

Thursday, November 14, 2013

The book is coming...

Hey everyone,

This isn't going to be a long post, it's just a short update on what's been going on.  My rave book is being laid out as we speak, and should be completed by the end of the year.  The Kickstarter campaign to fund the first printing is (as of today) due to commence on November 30.  My book publishing company has been formed; it's called 5150 Publishing.  And, I have about 100 things to do at once now...one of the things that happens when you form a company like this on your own!

More updates to come.  I know it's been many months since I last posted, but more is coming, I promise.  Stay tuned...

M

Sunday, May 26, 2013

Actors Who Think They're Musicians

Hey all,

Yes, it's been a while since the last post, but a bunch has been happening in that time period.  I've finally landed an editor for my book, so the layouts can begin shortly.  I snagged a great interview with Leica four days ago...waiting to hear back from them.  On another subject, yesterday I was out in Exposition Park shooting one of the (unintentionally) funniest live shows I've seen in ages.  It was of Corey Feldman and his band, opening up for an outdoor screening of "Stand By Me", which he of course starred in as a child.  The reason why this show was so funny is that Corey attempted to channel as many other performers into his act as he could, as you can see here:

Corey Presley


Corey Jackson

Corey Mercury?

Corey Cooper (or Alice Feldman)

Corey Springfield

Hmmm...Geddy Feldman?

 No clue...um...maybe Feldmau5?


And finally...Corey Reznor!!

Perhaps the (again, unintentionally) funniest moment came when Corey announced to the 1,500 or so families in attendance that he was playing new songs from his upcoming fifth album.  Can anyone honestly remember ever seeing or hearing anything from albums #1 through #4???  Well, you'll get your chance to see this stuff soon, since Corey also had his own reality show crew there to film the entire thing.  Coming soon to a small-but-hungry cable channel near you, no doubt...

So...celebrity self-delusion at its grandest?  Is this in Bruce Willis/Bruno territory, or closer to Steel Panther?  Or, dare I say it, does it even reach the rarefied-yet-fragrant air of "Spinal Tap"?