Saturday, May 7, 2016

New XLR8R Interview Article; West Coast Weekender Speaking;Dr. Freecloud's Book Signing

Oh yeah, this is good news. One of the great old-school rave media outlets, XLR8R.com, has just put out a new interview article with me. It contains not only the usual number of great classic rave photographs, but also a bunch of my comments about my photographs, rave history, and Rave vs. EDM. Here's the link to the story:

https://www.xlr8r.com/news/2016/05/interview-dancefloor-thunderstorms-michael-tullberg/

Here's a clip from the opening paragraph: "Southern California was on the ground floor when rave culture and dance music exploded in the 90's and, thankfully, the archival tales and photographic relics of that time are now seeing the light of day. In a new book titled Dancefloor Thunderstorm—released in October of last year—electronic music photojournalist Michael Tullberg gives the reader a voyeuristic look at some of the biggest and most outrageous parties and underground raves from the 1990s and early 2000s. Reporting from the center of American rave culture during that time, Tullberg amassed an enormous library of photos, news articles, interviews, and memorabilia—the best of which make up the contents of his book."

Sounds pretty accurate to me. Oh and by the way, it's not only ONE WEEK until Michael speaks on the discussion panel at West Coast Weekender in San Diego!


I will be taking part in the "Music For Positive Social Change" panel discussion on Friday, May 13 at 4:00 PM! I very highly recommend that you attend this new electronic music conference, since there are not only several very thought provoking panels taking place, but also numerous great parties in the evenings, as can be seen in the flyer! It's gonna be a great weekend, so don't pass this up!

And of course, only two days later it's the big book signing at Dr. Freecloud's Record Shoppe! It starts at 1:00 and "officially" ends at 3:00...but of course, if we find any reason to keep it going longer, we see no reason not to take advantage of that! Be sure to make your way down for a day of fun stories and more than a little of old-school rave history! SEE YOU THERE!


Friday, April 29, 2016

New podcast interview on GiveABeat.org!

Hey all,

Great news - my latest podcast interview is now up and running! It's on the web site GiveABeat.org, and it's a short piece (just 8:24) that's put together really well by GiveABeat's Mick Jacobs. It sounds almost like a short NPR-type piece, which is pretty cool since anyone can breeze through it without getting bored. I talk about DANCEFLOOR THUNDERSTORM (naturally), and some of the history of the rave scene in North America. Here's the link:

http://giveabeat.tumblr.com/post/143501173381/mick-jacobs-sits-down-with-michael-tullberg

Enjoy listening!


Tuesday, April 12, 2016

Book signing on May 15th at Dr. Freecloud's!

Yes, it’s that time once again! I'm doing a special book signing at a very special location: the awesome Dr. Freecloud’s Record Shoppe in Fountain Valley! The Southland’s legendary original rave music and gear shop (21 years and counting!) is playing host to a great event, where I'll not only be autographing copies of Dancefloor Thunderstorm, but also telling the stories behind some of the iconic pictures inside the book! And there is no shortage of stories to tell, that’s for sure! It’s gonna be a great trip back in time, to the days when the rave scene exploded out of the underground and created endless fantastic memories for those of us lucky enough to have been there! So come on down, hang out, shop and have a great time with all of us!

Dr. Freecloud’s is at 18960 Brookhurst Street in Fountain Valley, CA. Stay tuned for more details as they emerge!

Saturday, April 9, 2016

10 New T-shirt Designs Now Out on ARENA.COM!

 Hey everyone! GREAT NEWS…we now have ten new exciting t-shirt designs up on the "DFTS" Arena.com merchandising page! We couldn’t just do one or two, ohhhhhhh, no! We had to go all-out and put out everything we had in the pipeline! We did this because of the wide range of designs we came up with, as you’ll see below! We’ve got some “DFTS” logo variations, we’ve got three shirts featuring the book’s cover, and we’ve put in a number of great shots from within the book itself! Have a look for yourself at the images below (full disclosure: they’re mock-ups), and by clicking the following link:

https://arena.com/michaeltullberg

Click the image above to get the larger view! Each shirt is 100% cotton, goes for only $20.00 and is shipped straight to your door! Available in sizes Small through 2XL! So go to Arena.com and get your ultra-exclusive rave swag today!

Thursday, March 17, 2016

"DANCEFLOOR THUNDERSTORM" NOW ON AMAZON!



CLASSIC RAVE PHOTO BOOK “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” released on Amazon.com!

5150 Publishing announces groundbreaking book’s availability on world’s biggest bookstore!



***FOR IMMEDIATE RELEASE***

LOS ANGELES, CA:  5150 Publishing today announced that acclaimed photojournalist Michael Tullberg’s rave music photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is now available for sale on the global sales outlet Amazon.com. With this development, now electronic music fans across America can easily locate and order the first groundbreaking coffee table book about the rise of the underground electronic music scene in the 1990s. It also marks the first book from Tullberg’s own publishing house, 5150 Publishing, to make it onto the site of the country’s biggest bookstore. The book can be found at the following online link:


“It’s a great thing to finally be able to put “DANCEFLOOR THUNDERSTORM up on Amazon,” said Tullberg. “With such a convenient place to go to, now the customer can get their copy of the book faster than ever before. And, having “DANCEFLOOR THUNDERSTORM” alongside so many other high quality works on Amazon’s site means that people can combine purchases with other books about electronic music. It’s a great opportunity to indulge one’s self while diving into the history of this music and culture.”

DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” is a 308-page hardcover volume that features the electronic music pioneers of the rave era, including Paul Oakenfold, Fatboy Slim, Carl Cox, Moby, Frankie Bones, the Chemical Brothers, Massive Attack and more. Released in October of 2015, the book was first available for online ordering at its web site, www.dancefloorthunderstorm.com. Since then, it has picked up numerous praises in the media, including the following:
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PAPERMAG.COM: “A new book, DANCEFLOOR THUNDERSTORM: Land Of the Free, Home Of The Rave, showcases the work of photojournalist Michael Tullberg who documented the rave scene in Los Angeles and Southern California throughout the '90s and '00s. His pictures capture young people in ecstasy (sometimes, we imagine, literally) dancing to the beats of top DJs like Paul Oakenfold and Richie Hawtin along with local producers on the scene. Along with photos, the book includes anecdotes and remembrances of parties, promoters, DJs and more that'll make you want to grab a pacifier and a glow stick and turn on some Prodigy.”

MIXMAG.NET: “A photobook from electronic music photojournalist Michael Tullberg showcases images of the glory days of the American rave scene, before EDM was even a twinkle in Steve Aoki's eye. 'DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave' charts the history of the underground dance movement during the 90s and 00s before it was dwarfed by the stadium EDM concerts that take place today.”

BUZZFEED.COM: “Photographer Michael Tullberg was a witness to the sights and sounds, and his new book Dancefloor Thunderstorm, reveals his first-hand account of what ’90s rave culture was really about.”

LA WEEKLY: “Light refracts, piercing images like those moments when your eyes have been open for far too long. Scenes morph into vortices that blur at the edges, like your memories will the next day. In Tullberg's photos, faces melt and hands multiply. They are photos that make you feel like you are in this moment that you hope will never end.”

DJBROADCAST.NET: No one comes more esteemed within dance music photography than Michael Tullberg. As a self-described ‘rave photojournalist’ Tullberg was there to capture the very building-blocks of the US electronic music scene. His early work documented the likes of Digweed, Sasha and Cox as they dominated the underground massive.”
……………………………………

Michael Tullberg has also picked up endorsements from electronic music virtuosos like the following:

DJ CHRISTOPHER LAWRENCE: Prior to the rise of camera phones and social media, it was down to photographers like Michael Tullberg to document the rave scene with photos appearing in URB Magazine, BPM Magazine, XLR8R and many others. He was at every warehouse party, festival and afterhours in Los Angeles from the 1990's shooting the DJs and crowds. Many of my best known live photos during this era were taken by Michael. He was known for his creative photography and capturing the spirit of rave culture. His book is incredible and worth buying as it is a historical time capsule of an amazing period which gave rise to the electronic music scene as we know it today.”

DJ FRANKIE BONES: “Our scene was built on capturing a moment. Michael has done this moment after moment for many years and [DANCEFLOOR THUNDERSTORM] shouldn't be missed. That book goes beyond anything anyone could ever want in a history, blindsided by kids having to pay six installments of $89 to go to one festival.”

KEN JORDAN (The Crystal Method): “I remember the first time we encountered Michael Tullberg. I remember there was this crazy photographer guy on stage with us—around the stage, around the gear, climbing over people and everything! And we thought, who is this crazy person? But then of course we saw his work and his photos, and he’s been a welcome addition to our stage, any time and every time he wants.”
………………………………………

Tullberg’s recent iBook follow-up, “DANCEFLOOR THUNDERSTORM: The Out-Takes”, is available in the iBook store for only $6.99, and can be found at the following preview link:


Any press inquiries should be directed to the following:

Michael Tullberg
President & CEO, 5150 Publishing, Inc.
P.O. Box 86802
Los Angeles, CA 90086
(213) 321-5401

Wednesday, March 16, 2016

3 new t-shirt designs on Arena.com!

Hey folks!

Got some good news - three new "DANCEFLOOR THUNDERSTORM" t-shirts are now up for sale at Arena.com! Two feature the "DFTS" logo, and the third contains the classic "Alien" photo that has always ranked as one of my most memorable. You can check them all out here:

https://arena.com/michaeltullberg

More designs to come, so stay tuned!

Tuesday, March 15, 2016

NEW APPLE IBOOK: “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released!



NEW APPLE IBOOK: “DANCEFLOOR THUNDERSTORM: The Out-Takes” Released!

5150 Publishing enters the digital realm with interactive follow-up to trailblazing American rave photo book!



***FOR IMMEDIATE RELEASE***

LOS ANGELES, CA:  5150 Publishing today announced the release of a new digital iBook entitled “DANCEFLOOR THUNDERSTORM: The Out-Takes”. Available exclusively on Apple’s iBooks store in iBooks format, this digital volume is a companion to the groundbreaking coffee table photo book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave”. Written and designed by electronic music photojournalist Michael Tullberg, “The Out-Takes” contains hundreds of top-quality classic American rave photographs that didn’t quite make the final cut for the “DFTS” print book.

“I’m really excited to be able to release this book in this electronic format,” said Tullberg. “The fact that anyone with an iPad or a MacBook can now instantly access this amazing period in American pop culture history so affordably is a great thing. This may sound funny, but the final stages of editing the DANCEFLOOR THUNDERSTORM book were actually pretty painful…there was so much great material that for one reason or another just didn’t quite make it under the wire. Now the fans of the music can enjoy some of those pieces in a totally interactive way that’s a lot of fun.”



DANCEFLOOR THUNDERSTORM: The Out-Takes” is indeed a highly interactive electronic book, with features that Apple users will be very familiar with. Readers will be able to scroll through image galleries, shrink and stretch pictures, connect with Internet-based videos and music, and search for numerous hidden “Easter Eggs” within the iBook itself. As in the “Land Of The Free, Home Of The Rave” print book, “The Out-Takes” features the elite of the electronic music world, including Frankie Bones, Paul Oakenfold, Fatboy Slim, Carl Cox, Jason Bentley, Basement Jaxx, DJ Dan, the Black Eyed Peas and more. Also included is a long-lost interview with internationally lauded artist BT, conducted in the early stages of his career upon the release of his “ESCM” album. In addition, there are also links to online videos and streaming music that reflect the classic rave vibe of the 1990s and 2000s. In other words, “The Out-Takes” contains a great collection of material that will keep the electronic music fan occupied for a long, long time.

DANCEFLOOR THUNDERSTORM: The Out-Takes” is available in the iBook store for only $6.99, and can be found at the following preview link:


The “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave” print book is available for online ordering at www.dancefloorthunderstorm.com, and at select Southern California retailers including Amoeba Music, Book Soup, Skylight Books, Dr. Freecloud’s Record Shoppe and more.



Michael Tullberg
President & CEO, 5150 Publishing, Inc.
P.O. Box 86802
Los Angeles, CA 90086

Friday, February 26, 2016

News: Expanded Media on DFTS site; Jedi in L.A.

Hey folks,

Time to play a little catch-up on what's been doing down at the ranch. There have been a couple of recent developments, the first one being the expansion of the Media section at the Dancefloor Thunderstorm web site. We've put in a new Podcast subsection that contains some of the great interviews I've been doing as on late. We've also put some YouTube links to similarly new podcasts that are up online over there. This is really beginning to become a nice, well-rounded section that helps represent the book quite well.

The other big thing: I shot a Jedi last night in Santa Monica.
Yes, that's Daisy Ridley, the star of "The Force Awakens". She was at the Oscar Wilde Awards run by the US-Ireland Alliance. This was an out-take: you can see the good stuff here. It was definitely a good night, as she doesn't come around L.A. very often--they're certainly keeping her busy with "Star Wars" shooting and all that.

Anyway, the Oscars are almost upon us and I'm gonna be very, very busy with Getty shoots through the beginning of next week, that's for sure! Will update you guys afterward on how it all played out.