PRESS RELEASE: "DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave" - Media Reaction
5150 Publishing
P.O. Box
86802, Los Angeles CA 90086
(213)
321-5401
***FOR IMMEDIATE RELEASE***
New rave photography
book “DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of
The Rave” receives press kudos for Kickstarter
campaign
Rave photojournalist Michael Tullberg also receives big-name DJ
endorsements
DECEMBER 16, 2013:
Longtime and acclaimed electronic music photojournalist Michael Tullberg has gathered much
public attention with the new Kickstarter campaign for DANCEFLOOR THUNDERSTORM: Land Of The Free, Home Of The Rave, his
new book about the glory days of the American rave scene. Commencing on December 3, the campaign has
received numerous mentions by the major electronic music press, as well as
receiving endorsements and public support from several top international
DJs. Here’s what some of the top press
mentions have had to say:
·
URB.COM: “Photographer Michael Tullberg shot hundreds of images for URB and other
magazines at the height of LA’s 90s rave scene. From raves on the Venice
boardwalk and downtown’s Alexandria Hotel, to the National Orange Show in San
Bernardino and the desert raves all the way to Indio, no collection of photos
from this magical time and place have ever been assembled before.” (12/04/13)
·
BPM.NET:
“The book contains hundreds of Tullberg’s
dazzling photographs from the early days of classic events like Electric Daisy Carnival, Nocturnal Wonderland and Dune. This is straight rave history, and
it cannot be preserved in the proper medium with the respect it deserves
without your contribution – get over to Kickstarter and be part of this
incredibly worthy project.” (12/2013)
·
MAGNETICMAG.COM:
“Long time BPM Magazine and Magnetic Mag friend Michael Tullberg has just launched a great Kickstarter campaign to
fund his new book Dancefloor
Thunderstorm: Land of the Free, Home of the Rave, a history of the Southern
California Rave scene. If you grew up in this era or want to know more about
the scene that started what we now call EDM, this is going to be a fantastic
book.” (12/05/2013)
·
VIBE.COM: “Every subculture includes a handful of
tech-friendly souls who function as their movement’s de facto historians.
Reviewing and shooting festivals like Electric
Daisy Carnival and Nocturnal
Wonderland for outlets like Urb and Mixer, Tullberg amassed a collection of thoughts and images that
chronicle Southern California’s rave scene from 1996-2002, one of its more
pivotal eras.” (12/15/2013)
·
ROBOTICPEACOCK.COM: “On December 3rd, 2013, Michael officially
launched a Kickstarter campaign for his book, DANCEFLOOR THUNDERSTORM: Land of the Free,
Home of the Rave. This is a piece of history that will exist in the
archives forever, so please help us complete this labor of love. Michael is an
artist in a class of his own whose work deserves this permanence. We are proud
to support a mission which will educate future generations about the origins of
American raves and hope you will be too.”
(12/05/2013)
DANCEFLOOR
THUNDERSTORM: Land Of The Free, Home Of The Rave has also been receiving
accolades from some of the best-known DJs in the electronic music world,
including world-renowned trance DJ/producer Christopher Lawrence:
·
“When I started playing, Michael Tullberg was there on the stage. Michael
Tullberg was on the floor. From outdoor desert raves like Dune, to the most intimate club, to
after-hours, to full on massives like Electric
Daisy Carnival, Michael Tullberg
was there. He was capturing the essence
of the rave scene.”
/////////////////////////////////////////////////////
DANCEFLOOR
THUNDERSTORM: Land Of The Free, Home Of The Rave is a photography-heavy
book that gives the reader unsurpassed access into the American rave nation at
its heart—Southern California. It
features some of the most famous and influential electronic music artists at
their peak, like Paul Oakenfold, Moby, Fat Boy Slim, The Crystal Method, Carl
Cox and many more. The book will be self-published
in the Spring of 2014 under Tullberg’s
own publishing house, 5150 Publishing.
To that end, Tullberg is looking to raise $95,000.00 to cover printing
expenses through a Kickstarter campaign.
Fans can pre-order the book by donating to the campaign, and other
rewards are available for additional donations as well, including appearing in
the book itself in a special Kickstarter donations chapter. The link to the Kickstarter campaign, which
expires on January 2, 2014, is:
More information about DANCEFLOOR
THUNDERSTORM: Land Of The Free, Home Of The Rave can be found at the
following links:
For all
media inquiries, please contact:
Michael
Tullberg
5150
Publishing
PO Box 86802
Los Angeles,
CA 90086
(213)
321-5401
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