The Launch Party for "DANCEFLOOR THUNDERSTORM" is a SUCCESS!!!
Whew! What a fantastic night we had at the launch party last
night! It was, as the saying goes, awesome. We practically packed Industry DTLA
solid, and we ran an hour over our official closing time so that we wrapped
things up at midnight! We had so many
people come from far-off places to enjoy “DANCEFLOOR THUNDERSTORM”, it was
truly remarkable. There were contingents from both San Diego and Boston(!) who
made the trip, along with a few hundred L.A. residents—including the world-famous
actress Izabella Miko! It made for a very festive and laid-back celebration.
The responses we’ve gotten for the book have so far been
phenomenal. Those in attendance who participated in the raves covered in “DANCEFLOOR
THUNDERSTORM” were gasping and marveling at some of the photographs, which were
no doubt at that moment taking them right back to those fantastic times when
the scene meant so much to all of us. Time and time again, folks would be
struggling for positive adjectives when trying to describe to me how the
pictures made them feel. It wasn’t just old rave die-hards who were enjoying
the book, though—we also had a lot of younger attendees who professed both awe
and a bit of jealousy when they saw what at incredible experience the 90’s rave
scene really was (and that they missed out on it). It all helped drive the
sales of the book: we moved quite an impressive number of copies!
And the music! Even though Jason Blakemore had to bail due
to reasons beyond his control, the other three DJs made up for it, and then
some! Mark Lewis, Freddy Be and Riley Warren were all fantastic, bringing some
great grooves that never overpowered the small space we were in. Speaking of
that space, we also got a lot of compliments for our choice of hosting the
party in Industry DTLA. The people really seemed to like the dual-purpose place—maybe
it was the open bar? (Heh heh)
But of course, none of this would have been possible without
the help of a lot of people who donated their time, product and skills to get
the party going. So accordingly, HUGE thanks to Mark Lewis, Riley Warren, Freddy
Be, Chris Wayne, Christian King, Icelandic Water, Singha Beer, Gina (Christian’s
assistant), Eric the doorman, Getty Images, and our lovely bartenders. Thanks
to all in attendance who’re still making the party blow up on social media at
this moment. Thanks to Susan von Seggern for some great PR work that helped get
all those people down there. Thanks to all the media who helped generate the
buzz, especially the LA Weekly!
And of course, an enormous THANK YOU to everyone who came
down to enjoy the book and the evening! You guys rock, and I am so happy and
pleased that you’ve enjoyed the book as much as you have. After all, you’re the
ones I wrote this book for. I just hope that you can continue to spread the
word about “DANCEFLOOR THUNDERSTORM” to your friends and other fans of the
music, and steer them to the book’s web site, www.dancefloorthunderstorm.com.
More events are coming in the future, so stay tuned! In the
meantime, enjoy the gallery of pics taken by friends of mine, and the great
Getty Images gallery that can be found by clicking this link:
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